September 17, 2015 – Creation of “Thank A Landscaper” campaign featured in national industry magazine.
On another hot, mid-summer day, Orlando Otano Ramon, an employee of ArtisTree Landscape Maintenance & Design in Venice, Fla., paused to wipe the sweat from his brow and catch his breath. The break was so brief he didn’t even bother putting down his shovel. Debra Morrow, ArtisTree’s marketing director, was on the jobsite that day and photographed Ramon. To her, Ramon served as a representative face of the industry.
“He just looked the part,” Morrow says.
When Morrow showed the photograph to her marketing team last summer, Thank a Landscaper was born. The initiative launched in January.